Having technical SEO issues on your site can cause you to lose your search engine ranking.
So, if you don’t want it to happen to your site, consider conducting effective Technical SEO Audit of your site.
Technical SEO is the root of your SEO strategy.
It is a process of optimizing your site in such a way, so that search engine crawlers can easily crawl and index it in its database.
Below I have shared the list of some important and necessary technical SEO checklist which can save your ranking.
You don’t need any paid tool to perform these technical SEO checklist on your site, there are multiple free tools available which can help you, and my favorite is Screaming Frog.
Even you can make this task done with the help of only search console also, but it’s a little time consuming.
Let’s begin with Checklists…
Ultimate 9-Steps Guide to Advance Technical SEO Audit 2019
- 1 Ultimate 9-Steps Guide to Advance Technical SEO Audit 2019
- 2 Conclusion:
1. Submit Your Site to Google Search Console
When you submit your site to Google and other search engines, that means you are telling them that I have created this new site, please index it in your database and show on SERP pages when somebody search for it.
This is one of the most important SEO tasks which you need to make it done first, without this none of your SEO activity will work.
Without submitting to search engines, it would be like “Cooked the Food but Forgot to Serve”.
So don’t forget it even by mistake.
2. Crawl Errors
Crawl errors are the obstacles (Errors) on your site which are restricting search engine crawler to reach to your site and crawl them.
And if crawler will not be able to crawl your site, search engines will not index it and if it will not index it, it will not appear on its SERP pages.
So, as how submitting site to search engine is the most crucial task, making site crawl error free and let crawler to crawl all the pages without any obstacle is also the important task.
There can be multiple reasons for occurring crawl errors on your site.
So, if you want to know which error has occurred to your site and how you can fix it, follow the “how to identify and fix crawl errors” article.
3. Are Crawler and Your visitors viewing the same Site?
Sometimes your site looks different to search engine crawler and your visitor’s browser.
And this may generate crawl issue on your site.
So, ensure that the site looks same to the crawler and visitors as well.
But how will you identify how Google is viewing your site?
Very simple, just follow the steps below…
- Copy the URL of the site.
- Go to search console dashboard.
- Click on URL inspection on the left.
- Paste the URL in inspection area and hit enter.
- Click on crawled pages.
- On the right side, click on Screenshots and then test live.
- And there you will see how Google views your site.
4. Canonical Tags (Duplicate Content)
Google just hate duplicate content.
Therefore, you should always ensure that you do not have duplicate content on your site.
In most cases duplication may occur because of these two different reasons on your site…
- You publish copied content from other sites.
- Multiple URLs for the same content are indexed in the search engines, like archive, categories etc. for the published posts.
The first problem you have to avoid on your own just by ensuring that you don’t publish copied content on your site.
To solve the second duplication issue, we have canonical tag.
Canonical Tag is an HTML tag which is used to tell the search engine that this is the original content and else are duplicate.
“<link rel=”canonical” href=”https://strechtechlimit.com” />”
Once you use the canonical tag to the particular URL like above, Google will start considering that URL as an original and to others as duplicate one.
For wordpress you can use a plugin called Yoast SEO for giving canonical tag. And for any other platform you can Google it.
5. Site Loading Speed
Make sure your site loads faster because this is one of the most important signal for ranking in Google.
You can use a free tool called PageSpeed Insight to check your site speed.
This will tell you the speed performance of your site in numbers.
The higher the number, the better speed will be considered.
It will give you some suggestions for improving your site speed as well.
So check your site speed performance using this free tool, and improve to rank faster.
6. Mobile Responsiveness
Mobile responsiveness means that your site should be accessible across all the mobile devices properly.
Mobile responsiveness is an important ranking factor.
So make sure your site is mobile friendly.
Google itself has said on its website that it’s promoting mobile first indexing.
So, if your site is not mobile friendly, then you are missing a great opportunity to rank in google.
To check whether your site is mobile friendly or not, you can use this free Google tool.
And if not consider making it responsive.
7. Fix Broken Links
Broken links are those which are available on your site but their destination pages are showing 404 errors.
This applies to both, internal and external linking.
As Google states that directly 404 pages may not harm your SEO ranking but it can increase your bounce rate which indirectly can let you lose your ranking.
So how will you fix it?
Very simple, identify all the broken links using this free tool or Screaming Frog and then either consider removing them or replace URL with another working URL.
8. Duplicate Meta Tags
Duplicate Meta tags (Title & Description) on your site can cause the issue of Cannibalization.
Cannibalization means, possibility of ranking multiple posts or pages for a single keyword or query on your site.
If there is any chance of cannibalization on your site, this may confuse the Google, which post to rank for the particular keyword.
For example, two different posts are ranking for a single keyword “Digital Marketing” on your site.
Duplicate Meta tags plays a vital role in creating cannibalization issue in most cases.
So, make sure you do not have duplicate Meta tags on your site.
To identify and fix duplicate Meta tags on your site, use free SEO audit tool, Screaming Frog.
9. Use HTTPs
HTTP is an internet protocol which is used to send and receive data between your computer browser and the server.
Data communication happens in a very simple format when using HTTP protocol which can be monitored by any third party.
To avoid this Google has recommended using HTTPs protocol which is HTTP + SSL.
SSL is an encryption algorithm which is used to encrypt the data on the sender side and decrypt on the receiver side for security purpose.
So no third party person can monitor your data.
As from ranking signal Google promotes sites which are using the HTTPs protocol.
To use HTTPs, on your existing domain, you can take help from your hosting provider.
Let’s wrap up…
Technical SEO is the root of your SEO plan, if it doesn’t get done properly none of your SEO activity will work.
So, consider making it done first.
Above I have shared some necessary Technical SEO checklist which can help you to rank in search engine.
Bhanu is a Blogger and a SEO guy from Uttar Pradesh. He runs a blog called “Blogging Central” where he talks about blogging, SEO, Digital marketing, Hosting reviews and related topics.